You cannot provoke change by pushing on a rope.

Friedman offers this: the unmotivated are invulnerable to insight.

Yet, weekend after weekend, well-intentioned ministers stand in pulpits all over the land, bringing scintillating insights from God’s Word, hoping that learning will motivate life change.

Statistics, sadly, illuminate the truth of the matter. People, by and large, are not changed—at least, not much.

Too many of those who listen are invulnerable to insight. Without compelling motivation, there is insufficient hunger to embrace the price and pain of change. Even change that sounds good, change that would be preferable to the status quo, or change that could propel the listener toward an honorable outcome will elicit mental agreement. And, it will not ignite action.

-Kirk Kirlin, Leadership Courage